2013 Bridge Presentations

Thursday

• Sustaining Your Sustainers: Growing Donor Lifetime Value
• Telemarketing Never Died: How to Maximize Revenue Over the Phone
• The Art of Storytelling: Translating Your Organizations Story Across Channels
• The Giving Hispanic Market: Don't Miss Out

• Global Fundraising: State of the System
• Is It Time to Rethink Your Website?
• Multi-Channel Mythbusters
• Effective Political Fundraising/Engagement? When You're NOT Running for President (Part A)
• Effective Political Fundraising/Engagement? When You're NOT Running for President (Part B)

• Writing for Four, Five and Six Figure Gifts
• Leveraging Your Special Events into Major Gifts
• Seven Game-Changing Fundraising Strategies to Reach Today's Finicky Donors
• The Great Wealth Transfer: Grow Your Slice of the Pie with Stewardship

• Content Marketing In the Age of the Empowered Customer
• Big Data – How to Execute
• Marketing Budget Trends – Where Should Your Money Go?
• Email & Mobile? Perfecting the Digital Marketing Mix

• The Holy Grail Checklist: Planning a Powerful Multi-Channel Campaign (Part A)
• The Holy Grail Checklist: Planning a Powerful Multi-Channel Campaign (Part B)
• Tanked! Seven Online Campaigns that Should Have Performed… But Didn't
• Making Fundraising Fun – Applying Gamification to Digital Philanthropy Work
• Email Case Studies: Engagement & Revenue Successes for All Audiences

• Best Practices in Philanthropic Communications
• Building a Philanthropic Board
• Myth-busting…Campaigns Compete With Annual Fundraising
• Running an Upbeat Campaign in Challenging Economy

• Nonprofit Social Innovation
• Measuring Results: Statistics for Membership & Fundraisers
• Attention Doesn't Scale
• The Challenges of Trying to Expand Your Membership Program in a Tough Market

• Don't test THAT… test THIS
• Fundraising in the One-Person Development Shop
• 7 Simple Secrets to Turning Lapsed Donors into Active Givers (Part A)
• 7 Simple Secrets to Turning Lapsed Donors into Active Givers (Part B)
• CSI: Washington Copy Scene Investigation (Part A)
• CSI: Washington Copy Scene Investigation (Part B)

• Blockbuster Controls and How They Got That Way
• Breaking out of the (Mail) Box Case Studies in Acquisition Breakthroughs
• Online Acquisition and Lead Generation - Case Study in Acquisition (and Conversion!)
• Cracking the Online Code: Finding and Nurturing Online Donors

• How to Work with Super Models!
• Social Ecosystem vs. the World: Creating Impact with Social Data
• Standing on the Shoulders of Giants: Lessons from the Expert
• Trying Times: Making the Case for New Donor Acquisition

Friday

• The Winners and Losers of Direct Response Tests
• America's Next Top Model – Modeling your Multi-Channel Program (Part A)
• America's Next Top Model – Modeling your Multi-Channel Program (Part B)
• $5 Million from SMS, 500,000 Monthly Sustainers, and More: What Americans Can Learn from how Europeans Build Their Sustainer Programs

• Integrated Campaigns: Proven Strategies for Boosting Campaign Results
• Rising Tide Floats all Boats – DRTV and Multi-Channel Fundraising
• Think Fast, Think Big: Secrets of America's Most Sophisticated Nonprofits

• Forget the Silos: Using Direct Marketing to Grow Planned Giving
• Annual Giving: Creating a Funnel to a Strong Advancements Program
• The Psychology of Giving

• Social Media: A Love Story
• Branding Your Company Through Community Involvement (including Gamification)
• Trends in Direct Mail That Get Results

• Are you ready for Year End? Case Studies of Winning December Fundraising Strategies
• Unleashing Mobile: Hot to extend Mobile's Mission Impact Beyond Fundraising
• Keeping up with the Cool Kids: Social Media for Nonprofits

• Blossoming Leadership: Growing Volunteers for Greater Impact
• Talk Back to Dan Pallota: 5 Points Boards Must Consider Now
• Fire-Up Your Board for Fundraising

• Let's Stay Together: Relationships that Strengthen Communications and Development Initiatives
• Connected Content: Making the Most of Your Media
• Social Media Best Practices for Associations

• Supercharge Your Corporate Alliances: Optimizing Partnerships for Greater ROI
• High Maintenance or High Impact? Understanding Corporate Funding/Nonprofit Partnerships
• Driving NASCAR for hunger, A Cause Marketing Platform with Results

• Top Ten Tactics: Building Donor Loyalty
• Revealing New Insights – How New Donor Behavior Influences Your Organization
• Between the Asks: Building Brand, Donor Loyalty, and Greater Revenue (Part A)
• Between the Asks: Building Brand, Donor Loyalty, and Greater Revenue (Part B)

• Hidden Operational Flaws that Undermine Fundraising (Part A)
• Hidden Operational Flaws that Undermine Fundraising (Part B)
• Leadership Gurus Lessons for the New Normal
• Telling Powerful Stories