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Persuasion Kit

10th Annual Bridge to Integrated Marketing & Fundraising Conference

  • Over 14 Tracks
  • Over 77 sessions with more than 150 expert-speakers
  • More than 100-vendor partners
  • Opportunities to learn from and collaborate with over 1,700 professionals who are passionate about their work like you.


  1. You will discover new tools, insights, and inspiration to energize and elevate your work;
  2. You will be invigorated by the world’s leading marketing and fundraising experts your peers and colleagues;
  3. You will hear from dynamic thought leaders who will give you new perspectives and insight as a marketing and non-profit professional (For example, our keynotes include: Jonah Berger, Author of New York Times Bestseller, Contagious: Why Things Catch On - in light of the ALS Ice Bucket Challenge, wouldn't you like to learn more about how things do catch on? And Adam Braun, CEO & Founder of Pencils of Promise, an organization that builds schools, trains teachers and funds scholarships in third world countries).
  4. You will meet over 1,700 of your peers (well, perhaps not all 1,700!) who are also passionate about their work. This will be your chance to collaborate and share best practices with them.
  5. You will go home with new connections and concrete, actionable ideas to inspire your team, implement and explore right away!


Dear [insert manager or director's name],

I would like to attend the 2015 Bridge to Integrated Marketing & Fundraising Conference, July 7-10 at the Gaylord National Hotel, National Harbor, MD adjacent to Washington, DC. For the last 10 years, the Bridge Conference has evolved to become the industry-defining event for nonprofit professional like us. I will learn what’s going on in the industry and how today’s trends can be incorporated into our practices to advance not only my professional development, but the fundraising results of [insert your organization name]. I’ll also find out what people are doing now and discover how they are tackling challenges similar to the ones our organization faces.

This is the event for nonprofit professionals, and encompasses the entire industry. The event has a Solutions Showcase, so I’ll meet new vendor partners and learn about the latest technologies, products and solutions available. In fact, I can research suppliers for [insert current project you are working on; if you don’t have anything in mind, do not include this sentence]. Additionally, networking is an enormous part of this conference; the community aspect is huge! Coming together with other nonprofit professionals and hearing what colleagues are doing—or not doing, for that matter—provides invaluable learning opportunities.

My projected costs for attending 2015 Bridge Conference are [insert cost from worksheet]. This includes registration, transportation, lodging, events, and meals. This estimate assumes that I register by March 15, 2015, to receive the Best Value Rate.

The Bridge Conference is integral to my professional development. Rather than having to attend multiple events throughout the year, this one will cover everything. I will bring back new ideas, best practices, and solutions that we can implement right away. Additionally, I will develop an overview of what I’ve learned and actionable takeaways for the team so that we can work together to move the department and [insert organization name] forward.

I hope you will consider my request and grant me approval to attend.

Thank you for your consideration.


[Your Name]


Copy the spreadsheet in the Google Spreadsheet and create your own expense worksheet for the 2015 Bridge Conference.

Bridge Conference 2015, All Rights Reserved. | 11709 Bowman Green Drive, Reston, VA 2019 | Phone: 703-547-1907